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Josh Ubaldi Article Archive

About Josh Ubaldi

About Josh Ubaldi
Business coach and author of "The Successful Actor's Guide to Los Angeles." www.successmasterycoaching.com

The “IT” Factor: Quiet Courage

August 29, 2015 by Josh Ubaldi

JoshtnRecently I took a risk tolerance quiz. It was a fun refresher for some financial investment work I was doing. I didn’t know this quiz, so I wanted to see how my taste for risk ranked these days. Let it be known that I am in no way what anyone would call a daredevil.

I don’t think any of my friends or family would declare me at all a risk taker. I’ve never spent more than $2 gambling in my many wonderful trips to Las Vegas. I’ve never jumped out of a plane with a parachute on my back. Heck, I can’t even go near an amusement park without feeling nauseous at the site of roller coasters: ugh. Of course, one person’s craziest night out is another guy’s average Monday night at the local pub, so we have some wiggle room for subjectivity.

It turns out that I have a pretty high risk tolerance, and not just financially. This is what I like to call ‘quiet courage’. So what does this equate to my real daily life? The simple answer is: I’m able to go after my dreams, and not worry too much about the downsides where great reward is possible.

The key here is not worrying too much. Of course, like any rational, questionably sane adult, I question things; call that worry if you must. But every great investor knows that to capture your wins (and we all want wins, even if you call it ‘to just be happy’), you must minimize your risk. Risk will always be there, as will all the emotions that come along with it.

Perhaps that’s where I differentiate myself from people who either don’t take action, or are deeply scared of action to the point of moving like molasses. From personal experience and (even more so) from the experience of others, I know that risk is always there. Let me repeat that: risk is always there. We just learn how to minimize it, to manage it, to handle it, to comfortably live with it. This is a matter of mastering my emotions, so that my honest choices can take come forward. In my mind, that’s the edge, and it’s what I work with most deeply with all of my clients. They then get the greatest rewards in terms of jobs and financial income.

For many of us, security is our #1 driving force. Yes, everyone has a need to feel secure. But when it’s your primary need, and you’re not conscious about it yet, this influences all of your decisions in ways that you cannot even imagine. Once you become aware of it, you can then balance out your need for security with those other needs that your soul has: fulfillment, growth, contribution, love & connection.

When you are stuck in security, instead of just going on that day trip to wine country, or donating your time to a new charitable organization you’ve always thought about giving to, you’ll start to seek the ways that this new experience will threaten your security. The question your habituated, un-mastered mind puts to you is: ‘How is this going to disrupt my days/habits/comfort?’ And before you know it, you’ve found all the answers, and talked yourself out of doing something that likely could have given you far more satisfaction, joy and connection than just maintaining your security status quo.

How do we get stuck in security in first place? As with most things, without changing the world and reconditioning all of society, the answer to this is likely beside the point. You might like to think that it’s your social demographic or generation or economic background. But those are just easy excuses. People from all walks of life respond to the fire in their bellies daily, and overcome – if that’s the right word – the conditions that might have been imposed upon them to move beyond their need for security.

I don’t believe you ever need to overcome anything. Wherever you started in life is the place in which you get to contribute. You’ve become the absolute best tool for the growth and progress of that place, because it’s yours and it knows and loves you, even if it forgets that some times. I come from good, ethical people, who are exceptionally imperfect, like all of us. I’ve had challenging conversations that shaped my original community’s opinions, beliefs and – best of all – feelings, through the years. And don’t kid yourself, they’ve shaped mine for the better too.

Which only leaves the fire in everyone’s bellies! That’s all any of us have. What are we passionate about? What are our dreams? What gives us our truest fulfillment? Most often, we’ve just lost track of that. We’ve gotten lulled to sleep by society’s norms – often fatally, like a lobster put into the cosy warm water in the lobster pot. Before you know it, your life was lived ‘normally’ and you get to the end wondering, ‘Is this all there was?’

When the meaning of our lives comes solely from security, problems come calling. While we all deserve joy with family and friends, imagine how much more you might have created and contributed if you responded to that fire in your belly! And I know that everyone has it, even if they pretend that they’re just ‘a simple person, living my life,’ as I hear people say until they start to ask some great questions that release some amazing, impeccable answers!

Simple people do extraordinary things every day, risky things. But they are not necessarily extraordinary or risky to that person, just to you and me if we haven’t done them yet. We can do extraordinary things every day too. And this is all it takes: a little conditioning, a little habitual encouragement to try new things, things that you really want to do. Things that you’ve always wanted to do. Things that give you huge joy, huge connection, and fun.

Little by little, you realize: ‘hmm, maybe my security is not in jeopardy! Maybe what I thought was unsafe is really just untested. Maybe all those stories my grandmother told me about going out into the world were just her fear, not mine’ (don’t even get me started on the job my family’s old-world Italian grandparents had on later generations!).

Here’s the truth: we are never really without security. Not at heart, not deep deep down, where it matters most. We are all resourceful, we just forget about this. We’ve mastered tying our shoelaces and driving cars and paying bills, things that would be challenging to every 2-year-old. But we’ve gotten experience, we came through. Most of us have come through some truly difficult, challenging, heart-wrenching experiences, and still we live and wake up and smile and find joy with ourselves and others.

So when you find yourself getting stuck in your old idea security – and it happens at the most inconvenient of times! – just stop, take a deep breath, and remind yourself: ‘Hey, I give myself credit for learning and enjoying things I never thought I could do before! I’m grateful for all the connections that I get to create every day.’

Take a moment now to remind yourself, and write down your It Factor. Ask yourself: What have I always wanted most? What makes me smile more than anything else? What makes me laugh and feel warm and connected to other people? What gives me a sense of giving to other people so that I feel so satisfied and generous? Why did I end up on this earth to give? Dig deeper, because it’s all there for you to take! Go out, have some fun, and claim your own It Factor today.

Josh Ubaldi is a business coach, entrepreneur & quiet risk-taker living in Los Angeles, CA. Please share with him your experiences of security and fulfillment here.

New Year’s Expectations

December 29, 2014 by Josh Ubaldi

Fotolia_71694129_Subscription_Monthly_MWe all hear about resolutions, but let’s face it, most people’s resolve doesn’t have too much foundational support. The path to disappointment is virtually guaranteed. Focusing on expectations gives far more weight to a successful outcome. Charles Dickens was onto something when he created a whole world around some Great Expectations.

Expectations usually get a completely bum rap. Among my own inner circles, I’ve discovered that ‘expectations’ often carry connotations of entitlement and greed and, usually, immediate gratification.

In the broader world, expectations are heavily weighted towards our historical, long-term experience. Most of us carry everyone ELSE’s expectations around with us. Family, friends, peer groups, work colleagues, social groups all exert expectations upon us. From some, like family, these are often vocalized, activated expectations. From most others, these are quieter, sub-conscious or subliminal expectations. I call these passive expectations. Both passive and activated expectations revolve mostly around success, abstinence, relationship dictates, career and job promotion, stability, and all the greater ‘shoulds’ of the world that most people buy into blindly year after year.

Breaking that spell is the principle engagement I undertake with all of my clients. We engage with this through a question-based process that allows all of these tacit agreements to scurry out of hiding into the harsh, glaring light of reality. Often, not only is it not pretty, it’s shocking, alarming and often ends in tears and choked sobs. Some common things I hear daily: ‘I had no idea they impacted me so much!’ or ‘It’s like I’ve not been in control of my own life’ or even ‘I can’t believe I accepted this for so long. I’ve wasted so much time!’

The weight and burden of other people’s expectations has a lingering and profoundly fundamental impact on the regular decisions we make day by day, moment by moment and, yes, year by year.

Let’s start here: What expectations have you been operating under that are not your own? What expectations did your family put upon you for your adult life? What passive expectations do your peer groups quietly encourage for you? What about your daily life doesn’t feel fulfilling, and what expectations might be leading you to continue making those daily choices?

Now that we have considered where our current expectations come from, how do we break the cycle and the evil spell of living under someone else’s expectations? Of course, we must dissolve other people’s expectations by supplanting them at the root with our own glorious, instinctive expectations for ourselves.

And therein lies the magic of wielding expectations. You immediately gain massive personal power by examining and creating keen awareness for your own expectations for yourself. Now, if we’re going to supplant decades-old expectations and agreements, that means we have to ask pretty grand questions to get back to the roots of our beliefs and behavior.

Some key questions to ask yourself as you enter a new year are made better by distinctions:

Not ‘What do I want to accomplish this year?’ but instead ‘What have I always wanted to accomplish?’

Not ‘What does this mean for me?’ but instead ‘What meaning have I always searched for or been giving to this?’ and then ‘How can I choose a meaning that serves me better?’

Not ‘How can I be of better service to others this year?’ but instead ‘What is the purpose of my life, and how have I not been carrying that into everything I do? How can I start activating this moment by moment in my daily routine?’

These powerful distinctions require thought, consideration, and time to get back in touch with the inner child who had vivid dreams and huge expectations for what this life has to offer us.

Most of us enter adulthood with the activated and passive expectations of behaving ‘responsibly,’ and fulfilling basic roles. Most of these are to buoy the fabric of society, and there is certainly a respect that must be paid here.

The price of this agreement, however, is like locking away and throwing away the key on our deepest dreams, drives and creative expression. Depression, after all, is nothing more than the absence of expression.

What is the final piece to make sure that your greatest expectations are met? Complete lack of attachment. We can never know HOW anything will materialize in our lives. The universe/God has a plan that will always be a mystery to our basic five senses. The beauty of engaging with your deepest expectations is that you activate your sixth sense and allow yourself to appreciate how your expectations might be met in daily miraculous ways. Isn’t that reason enough to give thanks for the magic of life?

My wish for you as we go through this holiday season into a new year is this: Don’t live the same year over again this year. Make sure that this year is a completely fresh, dynamic, divinely inspired year that you create for yourself with some damn fine expectations of the best life has to offer. Make it your best year yet!

Blissful Beliefs

June 16, 2014 by Josh Ubaldi

JU1What do you believe about your beliefs? How often do you stop to consider what your beliefs allow in your life? Are your beliefs expansive, or are they intrinsically constricting? Our belief systems create our states on a moment-to-moment basis. Whether we are strict, playful, committed, or scatterbrained, the interplay of our character joined with our belief system creates the fabric of how we live our lives.

Many people live with some pretty awful, unhelpful, and downright depressing beliefs every day. Just the other day, a friend of mine honestly confessed that she felt ‘fat and pathetic.’ Not surprisingly, she is neither in my eyes, and I’m a fairly objective person.

That’s what bothers me so much about beliefs. No matter what I might say to cheer, negate, or influence her beliefs, they are deeply held and will likely not budge by any of my ‘opinions.’ Beliefs come from the way we are raised, the experiences we have had, and in many cultures, the inherited energy of our ancestors’ experience. Beliefs ripple up through our thoughts, then into our actions, and then cycle back to either shift or enforce those beliefs. That cycle is where the magic can happen.

Beliefs can change. We can influence them. In many instances, like my friend’s, beliefs really must change. Here’s the place where personal choice comes in. For life to be wonderful, wonder-filled and fulfilling, beliefs must be fully life-affirming and expansive. Chances are that all of your beliefs do not fall into that excellent category. Life has perhaps jostled you about, given you some aches and pains from the hurtful actions of others (who acted from their own crappy beliefs), and now you have some pretty jaded, edgy beliefs. That’s okay. But you don’t have to stay in that state.

Have you ever found yourself wondering about someone: ‘Gosh, they’re always so happy,’ or ‘I wonder why they are so positive all of the time?’ or ‘Life isn’t as easy for me as it is for her. I have no reason to be so happy all the time’? Most of us have, at some point or another. Those are beliefs inside of us affirming that ‘Life is full of struggle’ or ‘To succeed you must sacrifice hugely’ or ‘People will only take you seriously if you act serious all of the time.’

I beg to differ. Some of the most successful, influential, and responsible people I’ve known have also been the most relaxed, pleasant, and open-heartedly generous. Their belief systems allowed that to happen, and they simply proceeded accordingly. Their beliefs were trained and molded to support their roles of responsibility and still keep them open to the expansiveness of life. As T Harv Eker says, rich people have different beliefs about money, and their bank accounts reflect that.

I also grew up around many devout religious people. I cannot tell you how many wonderful, fun, and warm-hearted people I’ve known who cared daily for long-ill relatives, had little money, and worked very hard to simply survive. They didn’t carry the weight of the world on their shoulders, they just enjoyed their lives and got on with it, best they could.

Some of us are certainly predisposed to happiness more than others. It’s proven that about seventy percent of your happiness is genetically coded for you. However, thirty percent is a pretty high percentage when talking about your daily joy. Shifting the deepest state of your beliefs can make a huge impact on that thirty percent.

There is a marvelous book that I hope you will go out and read immediately called Bliss, by Raphael Cushnir. It is all about experiencing full-blown bliss in your life every moment of every day. And the formula is astoundingly simple. Cushnir says that it is nothing more than this: joy+love-cause=bliss.

Choosing to embrace joy and love each moment while choosing to do so without any actual cause can create a state of pure bliss. Stop and imagine for a moment what staying in that state might do to shift some of your unfortunate, unsupportive beliefs. Remember that movie Pollyanna? Not such a bad state to be in, huh?

What could you get done in a state of moment-to-moment bliss? What could you achieve? How much more energy might you have? How much more creativity might you invite out of yourself – it’s all there within you all of the time anyhow! How often will you call upon the creativity, joy, and bliss in others to shine forth? Do you sense how the fabric of the world could shift, could open up, could envelop decisions globally and, certainly, locally. What does your role in that look like? Live in the moment and choose bliss. I dare ya!

In With T he Old: A Contrarian’s Approach

March 10, 2014 by Josh Ubaldi

Fotolia_56844810_Subscription_Monthly_MI’ve never liked the idea of Spring Cleaning. First, I have terrible allergies, so cleaning around dust is a physical hell to me. But this, while weighty, is the superficial part of the equation. Far more substantial is the reason why a Spring Cleaning might even be necessary.

What transpired during your winter to create such a mess? Were you homebound and frantically destroying your home? Were you hibernating so deeply that nothing was tended to? Were you in a creative frenzy and paint and chalk and clay are covering your walls?

To me, it seems artificial. While I sympathize with all my friends suffering in the Polar Vortex of 2013/14, we just don’t hibernate any more. Now we simply seem to distract ourselves with Facebook and movies on Hulu or Netflix. Few of us are going to sleep at sunset and rising at dawn to milk the cows, so there’s no reason for your home to be a complete nightmare. Short of depression, of course. And I don’t say that lightly, even if a little tongue in cheek. If wintertime depresses you so, then please take a sunny holiday next year, do some UV tanning or get a better therapist. We must never allow our environments to trap us.

This comes to the crux of the issue for me. “Out with the Old” is what most people seem to say about springtime. But what was Old about Wintertime? If you read my last article, you’ll remember that I always encourage taking the holiday spirit with you into the New Year, and not letting that sense of wonder, fun and pure joy dissipate. If that’s the case, there would be no reason for getting rid of the old, or cleaning out your home of its wintry heaviness.

What is the problem with the Old? Did all of the nostalgia of the holidays and, hopefully, the joy surrounding it allow you to delve too far into the past? Did it throw off the balance of the present? Did you have too much fun?

Here’s the key. I’ve been doing a lot of scientific research lately about how we create our own reality. Mostly, it comes down to maintaining awareness in our daily lives. Self-awareness is the next step where we can gain some perspective of our current situations and start making real, conscious decisions about whether or not we’re happy being in these situations. Once awareness is actively engaged, we can start to really LIVE in the present.

The only reasonable next step is simple: Purpose. We are called all of the time to live our Purpose. Many of us choose to ignore the call. Some of us only respond to bits of the call, the ones we were raised with or that seemed to be pre-programmed into us. That is, the ones that are simply comfortable to us. Many of you reading this are seeking a fuller purpose, and I congratulate you. Fulfillment, perhaps even Enlightenment, is what you choose to discover. What is your Purpose then?

And this is what rubs me wrong about “Out with the Old.” We are, all of us, evolving. Hopefully, we are growing wiser from our experiences, making strong, better decisions and experimenting more with creating our own realities instead of perpetuating humdrum routines. The “Old” must be celebrated, and built upon. I don’t ever want to throw it out, unless of course it’s holding me back.

But one season in the year (i.e. Spring) is not an indication that something is stopping my evolution. Ok, you might call it a reminder. I would reply that it is still artificial. If you don’t want to clean because it’s Spring, then don’t. Continue to read, cook, ski, hike – whatever it is you love to do. The only time that you must undertake something like this is when you are sincerely called to do so, by your inner higher power, because it deeply serves your Purpose.

And for the love of Life, don’t throw out the Old. Unless it truly doesn’t serve you. Celebrate the
Old, thank the Old, learn and grow from the Old. And let that provide you the roots to stay completely, fully present.  In with the Old, I say, and keep doing what you love to do today. Happy Spring.

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